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The Best American Watch Brands for Quality and Style
25 Mar 2025

The Best American Watch Brands for Quality and Style

When it comes to luxury watches, Switzerland has always been at the heart of the industry. However, there are great American watchmakers with quality products that hold their own in a highly competitive space. If you want to diversify your jewelry box, Atlanta Luxury Watches can recommend quality American watch brands that align with your preferences and budget. Our vast catalog of luxury watches ensures there is something for everyone, making every purchase special.

The History of American Watchmaking

The history of watchmaking in the United States began in the late 1800s and early 1900s. Although the Swiss had an early start, American watchmakers played a crucial role in global automation efforts and the mass production of timepieces. By the end of the 1800s, America had impressed the Swiss by producing numerous luxury watches that were on par with quality. Unfortunately, the Great Depression and World War II affected the thriving American watch industry, allowing the Swiss to dominate the first half of the 20th century.

The Current American Watch Landscape

Before investing in an American timepiece, understanding the U.S. luxury watch landscape is vital. The reality is that most American watch brands were introduced by foreigners over time. Some of the popular brands include Hamilton, which is now part of the Swatch Group. Other popular examples include Bulova and Ball Watch Company. Not to mention the various traditional companies that have disappeared over time.

The great thing is that you can find many new brands in any local watch store across the country, offering amazing pieces. Let’s delve into the top American watch brands to help you make an informed purchase that aligns with your preferences and style.

Timex

While a Dutch company technically owns the brand, Timex still has offices in the United States. The brand has been around since the 1950s, but its history dates back to the 1800s when it was called the Waterbury Clock Company. Nowadays, Americans know the brand for producing affordable timepieces. However, the brand still collaborates with popular franchises, providing affordable and durable timepieces.

Benrus

Another popular American watchmaker is Benrus. The brand was founded in 1921 by three brothers in New York City. After Benjamin Lazarus and his siblings launched the company, it became popular among the military during the Vietnam War in the 1960s. In addition, Benrus supplied the U.S. Navy with its iconic Type I and II timepieces in the 1970s. Over time, Benrus has created many timepieces for the military, with the John F. Kennedy model being the most popular. Today, you can find modern reissues of the classic models in any watch store.

Autodromo

A younger American brand that is holding its own is Autodromo. Launched in 2011 by Bradley Price, the brand is inspired by the motor world. Over the last decade or so, the brand has become synonymous with motoring fans and enthusiasts. The great thing about Autodromo designs is their uniqueness, as they are inspired by the rich history of classic cars. If you are a motoring enthusiast or fan, the Autodromo might be the best option for you.

J.N. Shapiro

Another latest brand that was founded in 2018 is the J.N. Shapiro. Named after its founder, the brand focuses on U.S.-made mechanical timepieces that are inspired by Swiss and British traditions. Since every integral component of their timepiece is made locally, you can expect amazing craftsmanship in every timepiece you purchase.

American watch brands are setting the standard for quality and innovation, making them a valuable addition to your collection. Contact Atlanta Luxury Watches and consult our experts to learn more about your favorite watch brands and access a vast catalog that meets your specific needs.